Gallery | Marquee New York

Marquee New York: What Happened To Web's Iconic Scrolling Text?

Gallery | Marquee New York

Do you recall those early days of the internet, when websites often featured text that just kept sliding across the screen? It was, in a way, a bit like the bustling, always-on displays you might see in a busy place, perhaps even evoking a kind of digital Marquee New York feel. This moving text, you know, really caught your eye back then, a simple trick to make things pop on a webpage.

That particular effect, which was pretty common, actually came from a special HTML tag. It showed up during a time when web browsers were battling it out, specifically between Netscape 4 and Internet Explorer 4. This tag, the <marquee>, was a product of that browser war, and it just kind of appeared, possibly as part of HTML 3, but it definitely made its mark.

Yet, if you try to use that old tag on websites today, you will find it is pretty much gone. It is deprecated, which means it is no longer recommended for use. Many people, frankly, wonder why it went away and what to use instead. We will look at why this once-popular feature faded and what modern web developers use to create similar, yet much better, scrolling text effects now.

Table of Contents

The Rise and Fall of the Marquee Tag

The <marquee> tag, you know, was a really simple way to make text slide across a webpage. It was born during a very competitive time for web browsers. Both Netscape and Microsoft, during their browser wars, introduced features like this, trying to outdo each other. This tag allowed text to move horizontally or vertically, which was quite a novelty for early web pages.

Back then, it was pretty much a one-line solution for adding movement. You could just drop the tag into your HTML, and poof, your text would start sliding. This ease of use made it rather popular, especially for news tickers, announcements, or just to add a bit of flair. It was, in some respects, a quick way to get that dynamic, attention-grabbing display, like a digital Marquee New York sign.

However, as the web grew up, people started to realize that this simple tag had some serious downsides. While it was lightweight, apparently only 19 bytes, and worked across many browsers, its behavior was often quite unpredictable. Developers, for example, could not really control it very well, and it could cause problems for people trying to read the content. So, its popularity began to fade as web standards became more important.

Why the Marquee Tag Was Deprecated

Many people, honestly, still wonder why the <marquee> tag was taken out of the web standards. It seemed so straightforward, right? But the reasons are actually pretty important, focusing on making the web a better place for everyone. It was not just about the tag itself, but what it represented for web design and user experience.

Accessibility Concerns

One of the biggest issues with the <marquee> tag was, quite simply, accessibility. For some people, especially those with cognitive disabilities or reading difficulties, constantly moving text is incredibly distracting. It can make it nearly impossible to focus on the content, or even to read the moving text itself. Imagine trying to read a news headline that never stops moving; it is, you know, pretty frustrating.

Also, for users who rely on screen readers, the constant motion could be very disruptive. Screen readers might struggle to keep up with the moving text, or they might just repeat the text over and over, making the website unusable. This is why, in a way, it was considered "dangerous" to use; not dangerous in a security sense, but dangerous for a good user experience and for ensuring everyone could use the web.

Modern web design really focuses on making sure websites are usable by all people, regardless of their abilities. The <marquee> tag, frankly, went against this core principle. It created barriers instead of removing them, which is not what we want on the internet, right?

Performance and Control Limitations

Beyond accessibility, the <marquee> tag had some technical drawbacks. It was not very efficient, actually. Constantly moving elements can use up a lot of computer resources, especially on older devices or slower connections. This could make web pages feel sluggish, which is, you know, never a good thing for users.

Furthermore, developers had very little control over its behavior. You could change its size, as some folks asked, but fine-tuning its speed, direction, or how it behaved when a user interacted with it was very limited. For example, if you wanted to pause the scrolling text when someone hovered their mouse over it, the <marquee> tag just could not do that easily. This lack of precise control made it hard to create polished, professional-looking effects.

So, while it was simple to use, it often led to a rather messy or unrefined appearance. It was, in some respects, a blunt tool in a world that needed more precise instruments for web design. The web was evolving, and this tag just did not keep up with the growing demands for better performance and more detailed design control.

The Shift to Web Standards

The web, you know, moved towards a more standardized approach. HTML5, for instance, focused on defining the structure of content, leaving the visual presentation to CSS (Cascading Style Sheets) and the interactive behavior to JavaScript. The <marquee> tag, which mixed content with presentation and behavior, just did not fit into this new model.

It was a proprietary tag, meaning it was not part of the official HTML specifications from the start. Browser makers just kind of added it. This led to inconsistencies across different browsers and made it harder for web developers to build reliable, consistent websites. The push was for a clean separation of concerns: HTML for structure, CSS for looks, and JavaScript for actions.

Therefore, when HTML5 came around, the <marquee> tag, along with other similar tags like <blink>, was officially removed. This move was about making the web more predictable, more accessible, and easier for developers to build on, ensuring a healthier future for online content. It was, in a way, a necessary step forward for the entire internet.

Modern Alternatives to the Marquee Effect

So, if the old <marquee> tag is out, what do we use now to get that scrolling text or image effect, perhaps like a modern Marquee New York display? The good news is that modern web technologies, CSS and JavaScript, offer much more powerful and flexible ways to achieve similar, and often better, results. They give you far more control, and they are, you know, much more web-friendly.

CSS Animations for Smooth Scrolling

For most simple scrolling text effects, CSS animations are the way to go. CSS lets you define how elements should move over time, giving you smooth transitions and a lot of control. This is, you know, a pretty standard approach now for any kind of animation on a webpage.

You use something called @keyframes to set up an animation. This lets you tell an element where to start and where to end its movement. For a scrolling text effect, you would typically move the text from one side of its container to the other. You can control the speed, how many times it repeats, and even if it pauses when someone hovers their mouse over it. This is far more refined than the old tag, which, frankly, just kept going and going.

For example, you could have a line of text that moves from right to left, and when it disappears off the left side, it just starts again from the right. This is similar to the old <marquee> behavior but with much better performance and more options. You can also make it repeat images or links, just like you might need for a repeating image and repeating links that span the browser window, whatever size that may be. It is, you know, quite versatile.

JavaScript for Complex Scrolling Behaviors

When you need more intricate control or dynamic content, JavaScript comes into play. JavaScript lets you programmatically control elements on a webpage, making it possible to create very specific scrolling behaviors. This is particularly useful if you need to handle things like user interaction, data updates, or complex timing, which, honestly, CSS alone might struggle with.

For instance, if you want to create a scrolling news ticker where the content changes based on real-time data, JavaScript is your friend. It can fetch new information and then animate it into view. You can also use it to manage the "time gap" issue mentioned earlier, where one marquee leaves the screen and then, after a short delay, enters from another side. JavaScript gives you the ability to fine-tune those timings exactly as you want them.

Many developers, in fact, have built JavaScript solutions to replace the old <marquee> tags. These solutions often involve manipulating the position of elements over time, perhaps using `setInterval` or `requestAnimationFrame` for smooth animations. This gives you, you know, total command over the scrolling effect, making it much more adaptable to different needs.

Implementing Responsive Scrolling Effects

Making sure your scrolling text or images look good on any device, from a large desktop screen to a small phone, is pretty important these days. This is what we call "responsiveness." The old <marquee> tag was not really designed with responsiveness in mind, which, you know, could lead to some awkward displays.

When you use CSS animations or JavaScript for your scrolling effects, you have much more control over how they adapt. You can use relative units like percentages (%) or viewport units (vw, vh) for widths and positions. This helps ensure that your scrolling content scales nicely with the browser window, no matter its size. For example, if you want your scrolling content to span the entire browser window, you can set its width to 100%.

Media queries in CSS are also incredibly useful here. They let you apply different styles or animation speeds based on the screen size. So, you could make your scrolling text move slower on a phone, for instance, to make it easier to read. Or, you could even hide it completely on very small screens if it becomes too distracting. This level of adaptability is, you know, a huge improvement over the old ways.

The goal is to create a seamless experience for every user, ensuring that your dynamic content, like a digital Marquee New York display, looks sharp and functions well, no matter how or where it is viewed. It is all about making the content fit the user's device, not the other way around.

Practical Examples and Code Snippets

Let's look at some actual code examples to show how you can create a modern scrolling text effect without using the old <marquee> tag. These examples use CSS and a little bit of HTML, which, you know, is the standard way to do things now. We will create a simple scrolling text banner, similar to what you might have seen with the old tag.

Simple CSS Scrolling Text

Here is how you can make text scroll from right to left using CSS. This is a very common request, and it is pretty straightforward to set up. It uses @keyframes to define the animation steps.

 <!-- HTML --> <p class="scrolling-text-container"> <span class="scrolling-text">This text will scroll endlessly! &nbsp; This text will scroll endlessly!</span> </
Gallery | Marquee New York
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Gallery | Marquee New York
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